First Data, INSIDE Contactless Launch Go-Tag Sticker Partnership
INSIDE Contactless and First Data have announced signing a three-year agreement to develop contactless payment stickers, which First Data will market as GO-Tag products. According to the companies, INSIDE will supply MicroPass payment sticker prelams exclusively to First Data-qualified card manufacturers for production.
The agreement leverages the core technology from INSIDE Contactless and the issuing and transaction processing power of First Data. First Data will be marketing and distributing GO-Tag products to financial institutions, major U.S. merchants, and other distribution channels in a variety of form factors.
“First Data’s GO-Tag Solution represents an important step in the evolution from today’s plastic cards and fobs, offering a bridge to the future of mobile payments,” said Barry McCarthy, general manager, Mobile Commerce and Point of Sale Solutions for First Data. “Our partnership with INSIDE Contactless enables us to offer consumers an opportunity to turn just about any personal item, from a mobile phone to an employee ID badge, into a payment device.”
“This agreement highlights the versatility of our MicroPass platform to support a variety of contactless payment applications and form factors, including stickers and we look forward to working with First Data to develop other payment sticker products for them as the mobile payments market heats up,” said Charles Walton, executive vice president of payments for INSIDE Contactless. “Only INSIDE is able to offer a multi-brand, multi-application solution designed from the ground up for high-volume contactless applications, one that can be easily and quickly customized to meet specific payment market needs.”
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