NetSpend and Winn-Dixie have announced the introduction of a prepaid, reloadable debit card in all 520 stores in the southeast. Jacksonville, Florida-based Winn-Dixie will be a distributor of general purpose prepaid reloadable debit cards developed, marketed and processed by NetSpend as an agent of Inter National Bank, the issuer of the cards.
NetSpend launched its prepaid reloadable debit card purchase and card reload services in 54 Winn-Dixie stores on November 11, 2008, and will be expanding to all of its 520 stores during the first half of 2009.
“We are excited to partner with such a well-respected retailer,” said Dan Henry, chief executive officer of NetSpend. “Winn-Dixie is a great fit for our business model and we look forward to a long, successful partnership.”
“The addition of NetSpend’s prepaid reloadable debit card is one more way for Winn-Dixie to offer value and convenience to our customers during these challenging economic times,” said Dan Portnoy, chief merchandising and marketing officer for Winn-Dixie Stores, Inc. “We are very pleased to be able to feature NetSpend’s reloadable debit card as part of our prepaid offerings.”