ICBA and Patria Services Partner on Mover Marketing Solutions

“Acquisition and retention of core deposits remain the primary source for a community bank’s future growth and continued success,” said Dan Clancy, ICBA senior vice president of services. “Community banks that use innovative marketing and new technology solutions to acquire new deposit and checking accounts expand their overall retail base and forge stronger relationships with customers. By partnering with Patria, ICBA members can take full advantage of mover marketing solutions during a time when community banks are seeing consumers flock toward the safety and soundness that community banks offer.”

Statistics indicate that nearly 25 percent of new movers will change their banking relationship. By adding Patria to their suite of services, ICBA member banks can utilize this new account acquisition strategy to highlight their bank and acquire new deposit and checking accounts while expanding their overall retail base.

“Increased competition from national, regional and on-line bank centers means that community banks must utilize new methods and refine existing strategies. Improved target marketing attracts new customers and increases existing account retention,” said Jim Roszkowski, Patria’s President and CEO. “In an expense-conscious environment, Patria’s innovative and cost-effective solutions can help ICBA member banks gain a significant competitive advantage in an increasingly complicated marketplace.”

ICBA members that join with Patria Services Corp. will have access to the company’s Partner Network, a host of timely and relevant services and products for residential movers. Patria has secured targeted savings and rebates from trusted manufacturers and service providers to meet specific consumer need during the life-changing event, driving enhanced value to a community bank’s core deposit marketing plan. For more information about Patria Services Corp., please visit http://www.mypatria.com or call Don Burkhimer at (302) 824-7275, ext. 105.