A Look at Discover's Zigging While Other Credit Card Issuers Zag
In an article titled "Discover Hoping a Light Touch on Cuts Pays Off", Maria Aspan writes for the American Banker about Discover - and how it has been pursuing a different strategy than other US credit card issuers with respect to cutting credit lines, raising interest rates, etc. Aspan quotes Discover EVP Harit Talwar as saying that the card issuer's "top priority is emphasizing a "consumer-friendly" strategy in the midst of issuer cutbacks. Discover is hoping the contrast helps win more business from its current cardholders."
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