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US Credit Card Issuers Reduce Online Marketing Efforts

Tags » Card Issuers, Credit Card Marketing  » Comments (0)

Maria Aspan writes for the American Banker that US credit card issuers have not only been cutting back on direct mail solicitations but, beginning in November, most of the major US issuers have reduced their efforts to source new accounts from online lead generation sites and online advertising.

Posted: Jan 5, 2009 08:37 AM Pacific |   |   |   Tweet This

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