Gemalto Launches New Consumer Information Website
Gemalto has introduced a new consumer website that helps "consumers fully enjoy their digital lifestyle and protect their personal financial information as they buy, surf, communicate and travel.
The site www.JustAskGemalto.com is a place where people can go for expert advice on topics such as Internet security, online payment, password management, credit card fraud, cell phone usage, identity theft and more. Until now, no one site has gathered all these different topics in one place. As the use of our digital information spreads, we as individuals have a role in safeguarding it more than ever.
On www.JustAskGemalto.com consumers can read about how to better enjoy the conveniences of the digital world and take actions to safeguard their identity and personal and financial information. The Web site’s Q&A formatted content is organized along six themes: Buying, Surfing, Traveling, Communicating, Working and Personal Data. It also features how-it-works tutorials with 3-D graphics, news, articles, videos and a way to JustAskGemalto questions about these topics. Written in plain speak, it introduces terms people need to know, explains the benefits as well as risks and offers advice on how to protect oneself. The site answers questions such as:
- What’s the safest way to pay online?
- Is contactless payment technology the same as RFID technology?
- Can someone use the information from my contactless credit or debit card to make purchases?
- How do I know if it is safe to enter my credit card information when I’m shopping online?
- Is it true that merchants won’t accept my credit card outside the U.S. because it doesn’t contain a chip?
- If I have a secure connection to a Web site, does that mean I can trust the site?
www.JustAskGemalto.com is part of a broader business and consumer education initiative undertaken by $2 billion digital security leader Gemalto, to help guide informed choices and practices. In November 2008 the publicly-traded firm launched its first print and online B2B and consumer advertising campaign in The Wall Street Journal, PC Magazine, Yahoo!, Wired, Time, BusinessWeek and CNN Money, among others. Gemalto’s name may not be known by most consumers but their technology is in the hands of billions of users in their cell phones, bankcards, passports as well as USB tokens and smart cards used at work.
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