Maritz, Welcome Real-Time Launch US Loyalty Offering for Issuers
Maritz and Welcome Real-time have announced a partnership to launch an new loyalty offering in the United States and Canada that will allow customers to redeem points to make purchases and allow card issuers to deliver personalized offers at the point of sale.
“It is essential to differentiate customer loyalty programs so that they don’t become commoditized. Both card issuers and merchants face challenges in optimizing the value of their loyalty efforts. This new offering will help strengthen relationships and address unmet needs for merchants, issuers and customers,” said Thad Peterson, director, Maritz Real-Time Rewards. “Maritz is pleased to partner with Welcome Real-time to be the first to bring this innovative solution to card issuers and retailers in the U.S and Canada.”
“Maritz is the ideal partner to drive Welcome forward in this new and exciting phase that marks our entry into the U.S. and Canada”, said Philippe Bontemps, VP Business Development, Welcome Real-time. “Maritz’s high-quality marketing services and relationships with market players in the region, combined with Welcome’s marketing-rich and real-time business solutions, will be invaluable to foster the use of this technology in the U.S. and Canada.”
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