Cyber Monday 2008 Sees Very Small Sales Gain from Last Year

Chase Paymentech's Pulse Index reports that yesterday's Cyber Monday 2008 sales volume increased less than half a percent from last year, but transaction count was ahead of 2007 by 14.5 percent. This resulted in the average ticket size, or average dollar spent per transaction, decreasing 12 percent below last year.

"Cyber Monday was very interesting," said Aaron Press, Director of Market Analysis for Chase Paymentech. "Transaction volume was well ahead of last year for that day, but sales growth was meager. For the entire holiday season, the slower rise in sales volume compared to the steeper increase in transactions has resulted in the average ticket being lower on most days."