Vesdia Adds New Merchants to Partnership Marketing Network

"Vesdia has a reputation for running quality online, in-store, catalog and service networks that deliver tangible results, where other competitors in the industry focus solely on online marketing channels or discount programs," said Peter Davis, president of Vesdia. "Vesdia's wide customer reach puts us in the position to achieve a retailer's revenue goals and provide new opportunities to drive sales in a challenging economy."

Unlike most partnership marketing programs offered in the market, Vesdia is able to demonstrate a direct impact on customer acquisition, retention and purchasing behavior. Vesdia provides opportunities to increase overall spend and basket size by marketing to more than 30 million consumers through a number of channels, including: website placement, email promotions, in-branch advertising, direct mail and other premier marketing. Vesdia partnership marketing programs offer exposure to customers in targeted loyalty programs using a pay-for-performance structure versus traditional advertising models. Vesdia is a pioneer in evolving pay-for-performance marketing from online affiliate marketing to other shopping channels, providing a proven solution that is chosen by brick and mortar, catalog and multi-channel merchants to drive sales.

"Vesdia partnership marketing programs ensure that we connect with every customer segment, regardless of shopping preference or desired reward currency," said Rob DiGisi, vice president, strategic development, Dale and Thomas Popcorn. "Vesdia is able to provide cost-effective customer acquisition, development and retention programs that meet our goals without any up front investment or allocation of our resources."

"During the current economic climate it is important for merchants to utilize all possible options to reach consumers," said John Gaffney, senior analyst, Retail Touchpoints. “As merchants continue to re-evaluate marketing budgets, they should take into consideration the benefits of aligning with a marketing program that provides customers with additional incentives to shop. Vesdia has a proven track record of achieving partners' marketing and revenue goals in a model that does not require them to pay for advertising or marketing unless a customer makes a purchase."