Billing Revolution Announces Mobile Commerce Solution
Seattle-based Billing Revolution has announced a “single-click” mobile credit card checkout tool-box designed for Android, BlackBerry, and iPhone application developers, as well as mobile marketing agencies and publishers launching branded applications. According to the company, "the turnkey credit card billing service allows developers to easily add on-the-go purchase capabilities to their existing mobile applications, allowing developers to sell products and services within these applications while introducing new revenue-generating opportunities."
Mobile commerce through applications allows developers to continue to create free applications and monetize their services by offering consumers the ability to purchase goods. This, in addition to ad support, is giving a major boost to the mass adoption of applications thanks to Apple’s iPhone, Google’s Android and RIM’s BlackBerry.
“Up until now, mobile developers have generally been limited to selling digital applications through on-deck channels,” said Andy Kleitsch, CEO of Billing Revolution. “Billing Revolution’s billing platform pushes mobile commerce one step further, working seamlessly across all web-enabled phones, enabling impulse purchases of digital and physical goods including concert tickets, games, books, sports merchandise, travel packages and other high-value items.”
Developers interested in exploring mobile commerce applications for the iPhone, Android and BlackBerry will now be able to access the tool-box directly from www.billingrevolution.com. The service is absolutely free for developers and simply involves a per-transaction fee based on all purchases powered by Billing Revolution.
Kleitsch added: “The opportunity to bypass mobile operator billing represents an enormous economic opportunity for developers, some of whom have been forced to share as much as fifty five percent of their revenue with operators.”
According to a 2008 report released by The Nielsen Company, “More than nine million Americans (9.2 million, to be exact) have used their mobile phones to pay for goods or services, and half of all data users (49 percent) say they expect to participate in mobile commerce in the future.” Frost & Sullivan estimates that mobile commerce revenues from the sale of physical goods is expected to exceed $1.4 billion in the United States by 2013.





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