Western Union, Orascom to Pilot Mobile Money Transfer Service
Western Union has announced that it has created an alliance with Orascom Telecom Holding S.A.E. ("Orascom Telecom"), one of the largest mobile operators in the Middle East, Africa and Asia, to work together to introduce mobile remittance services in select markets. According to the companies, "the services aim to make low-principal, high-frequency remittances more convenient to the millions of consumers who send money every day."
Orascom Telecom, which was established in 1998, operates six mobile networks with a combined total of 77 million subscribers, including Djezzy in Algeria, Mobilink in Pakistan, Mobinil in Egypt, Tunisiana in Tunisia, Banglalink in Bangladesh, and Telecel Zimbabwe in Zimbabwe. In addition, in early 2008, Orascom Telecom acquired a license in North Korea to operate mobile services.
"Orascom Telecom mobile networks are in areas with high populations of people who have limited access to financial services," said Naguib Sawiris, Orascom Telecom Chairman and CEO. "We believe this alliance, supported by our current mobile subscribers throughout the Middle East, Africa and South Asia, presents an effortless method to bring financial services to many of the world's families for the first time."
Western Union, together with its affiliates Orlandi Valuta and Vigo, maintains the industry's largest global money transfer Agent network with more than 355,000 locations in over 200 countries and territories.
"As the need for remittances continues to grow, so does the desire for new channels to conduct quick, convenient and affordable money transfers," said Gail Galuppo, Western Union Executive Vice President and Chief Marketing Officer. "Western Union is already offering this convenience with mobile money transfers from select locations, and we look forward to working with Orascom Telecom to offer this option to their subscribers in the future."
Several of the countries where Orascom Telecom operates are among the top receivers of remittances in the world. For example, according to the World Bank, Bangladesh received US$6.6 billion in remittances in 2007; Pakistan received US$6.1 billion, and Egypt received US$5.9 billion.
The Western Union(R) mobile money transfer service is currently available from select Western Union Agent locations in the United States, the Middle East, Asia-Pacific and Europe to Globe Telecom and Smart Communications subscribers in the Philippines.
The mobile money transfer service connects mobile operators to Western Union's trusted global "hub" for processing cross-border remittances. Once connected to Western Union's service, mobile operators use their own "mobile wallet" software to enable person-to-person mobile money transfers over Western Union's global remittance network. The Mobile Money Transfer service enables consumers to transfer money to or from mobile wallets and is being introduced into the global network of Western Union Agent locations for cash-to-mobile and mobile-to-cash transactions.
The agreement with Orascom Telecom is part of the pilot program of Western Union and the GSM Association, a global trade association representing over 750 GSM mobile phone operators, to facilitate the development of cross-border mobile money transfer services.
Mobile money is gaining traction by the day. It is encouraging to see power players in the money transfer business, such as Western Union getting on-board. Truly inspiring!
Posted by: Austin Akalanze | November 30, 2008 at 07:33 PM