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US Credit Card Issuers Need to Rethink Their Card Programs

Tags » Card Issuers, Credit Cards  » Comments (0)

Reflecting on the issues he identified in a paper written a couple of years ago, David Evans writes on the Catalyst Code blog: "Banks that have been waiting to rethink their card programs—from loyalty to pricing to product redesign should make a crash effort to save this profit stream."

Posted: Oct 16, 2008 05:32 AM Pacific |   |   |   Tweet This

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