Payments News from Glenbrook Partners
Glenbrook   Book   Education   Jobs   Views   Archives   Store   Advertise   About         SUBSCRIBE:

Macerich, American Express Partner on New Green Gift Card

Tags » American Express, Gift Cards  » Comments (0)

Macerich has announced that it, in partnership with American Express, is introducing the "Give Green" Gift Card. Calling the card "something brand new in the shopping center industry, every purchase of a Give Green Gift Card benefits American Forests, the nation's oldest nonprofit citizen conservation organization, which is dedicated to growing a healthier world through healthier forest ecosystems."

"Our shoppers want to be able to make choices that benefit the environment, and our new eco-friendly Gift Card gives them a simple way to give a meaningful gift and also feel good about their purchase," said Tina McCuddin, vice president gift card product development and marketing for Macerich.

Doing more to help the environment is a clear value for female consumers across the country. Kelton Research conducted a national, online survey on behalf of Macerich in late summer among a representative sample of U.S. women ages 25-54, and a whopping 95% agree that more should be done to improve the environment. As well, 63% of those surveyed said they would prefer to receive a gift card that supports a worthwhile environmental cause versus a card with no environmental benefit.

"During this holiday season, when consumers want their gifts to go further and mean more, the new Give Green Gift Card provides multiple benefits -- both for the gift giver and the recipient," said McCuddin.

"American Express, like Macerich, feels a deep sense of responsibility to the world around us, and we strive to be good citizens and neighbors through a number of initiatives that benefit the environment," said Stefan Happ, general manager, American Express Gift Card®. "We're delighted to join with Macerich to offer a gift card with something extra -- a gift for the nation's forests."

Shoppers can buy the new Gift Card at Macerich shopping centers across the country at Guest Services locations and find more information at http://www.givethegiftcard.com. In addition to the Give Green gift card, Macerich also offers a more traditional gift card, known as the Give Style gift card.

Add your comment... (note that all comments are reviewed before they're published)

Feed You can follow this conversation by subscribing to the comment feed for this post.

If you have a TypeKey or TypePad account, please Sign In

Payments News on Facebook
Glenbrook Partners

PAYMENTS NEWS IS PRODUCED BY AND IS A SERVICE MARK OF GLENBROOK PARTNERS, LLC
ISSN 1556-4487

Glenbrook's Consulting Services

  • Innovation and Strategy
  • Payments Product Development
  • Payments Market Assessments
  • Payments Vendor Selection
  • Merchant Payments Optimization
  • Payments Risk Management
  •  
  • To discuss how Glenbrook can
    help you
    , email us:

Glenbrook's Payments Education

  • Payments Boot Camps
  • Payments Essentials Webinars
  • Private Payments Workshops
  •  
  •  
  •  
  •  
  • For more information on Glenbrook's payments education, email us:

Tools for Payments Professionals

  • Glenbrook Writings
  • Payments News
  • Payments Views
  • Payments Jobs
  • Payments Education
  • Payments Bookstore
  •  
  • To send us news that you'd like us to cover on Payments News, email us:

Contacts:                        
Compilation Copyright © 2002 - 2012 Glenbrook Partners LLC. All Rights Reserved.
Terms of Use        Privacy Policy        RSS Feed        Payments News RSS Feed

Subscribe to Payments News   

Follow Payments News on Twitter for Real-Time Updates