Macerich, American Express Partner on New Green Gift Card

"Our shoppers want to be able to make choices that benefit the environment, and our new eco-friendly Gift Card gives them a simple way to give a meaningful gift and also feel good about their purchase," said Tina McCuddin, vice president gift card product development and marketing for Macerich.

Doing more to help the environment is a clear value for female consumers across the country. Kelton Research conducted a national, online survey on behalf of Macerich in late summer among a representative sample of U.S. women ages 25-54, and a whopping 95% agree that more should be done to improve the environment. As well, 63% of those surveyed said they would prefer to receive a gift card that supports a worthwhile environmental cause versus a card with no environmental benefit.

"During this holiday season, when consumers want their gifts to go further and mean more, the new Give Green Gift Card provides multiple benefits -- both for the gift giver and the recipient," said McCuddin.

"American Express, like Macerich, feels a deep sense of responsibility to the world around us, and we strive to be good citizens and neighbors through a number of initiatives that benefit the environment," said Stefan Happ, general manager, American Express Gift Card®. "We're delighted to join with Macerich to offer a gift card with something extra -- a gift for the nation's forests."

Shoppers can buy the new Gift Card at Macerich shopping centers across the country at Guest Services locations and find more information at http://www.givethegiftcard.com. In addition to the Give Green gift card, Macerich also offers a more traditional gift card, known as the Give Style gift card.