Dealing with Debit Card Myths

The site offers a wealth of useful information for consumers who are taking a greater interest in managing their finances as the holiday season approaches, such as:

• How to protect your personal identification number (PIN) from fraud
• A video about the differences between PIN- and signature-authorized transactions
• Understanding debit card liability
• The benefits of debit cards as a financial planning tool

"The goal of this site is to raise awareness about debit card use and present consumers with accurate and balanced information about using debit for everyday purchases and as a means of managing their personal finances," said Cindy Ballard, PULSE executive vice president. "DebitFacts.org talks to consumers in easy-to-understand terms. The site gets to the heart of how debit cards are one of the valuable tools in a consumer's financial planning portfolio."

The site (http://www.debitfacts.org), sponsored by the PULSE(R) ATM/debit network, provides recommendations to help protect consumers' personal finances when using debit cards, including tips for fraud and identity theft prevention. DebitFacts.org also addresses issues of concern to debit cardholders, such as the risk of falling victim to card fraud.

In the coming months, the site will feature articles from renowned financial planning experts, offering advice on planning and budgeting, as well as personal finance recommendations. Bruce Cundiff, director of payments research and consulting with Javelin Strategy & Research, is the author of DebitFacts.org's initial expert commentary article discussing debit card security.

DebitFacts.org will be updated regularly to include new expert articles, as well as additional videos about the importance of using debit cards wisely.