A Look at MasterCard
In an article titled "MasterCard's keys to survival", Telis Demos writes for Fortune about MasterCard and its initiatives in marketing and technology.
Demos writes: "The company has gained a reputation as a smart competitor, wielding new technology (key fobs as credit cards), memorable advertising (its "priceless" campaign), and global reach (three billion cardholders and offices in 40 countries)."





