The Customer Is Going to be in Control - Deal with It!

In a post titled "1000 Miles To Go For The Enterprise And True Customer Relationships", Christopher Carfi blogs from Oracle's OpenWorld conference this week. Scroll down in his post for highlights of a proof-of-concept demo given during the conference showing how an iPhone mobile application could be used by a retailer (Body Shop) to give more power to the customer. The demo includes the consumer reviewing other customer reviews on a product, being presented with an opportunity to redeem loyalty points at purchase, and generating the discount coupon to be applied at POS.