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NFC Mobile Payments - Beautiful Says Dutch Retailer!

Tags » Contactless Payments, Mobile Payments, Near Field Communication (NFC)  » Comments (0)

Dave Birch's latest Digital Money Forum podcast is a classic. Dave interviews Rover van Mierlo, Director Central Logistics and Innovation of Schuitema NV, the second largest retailer in The Netherlands, about a six month NFC mobile payments trial recently concluded at the C1000 supermarkets.

The trial went beautifully - what's not to like about 98% positive customer satisfaction? But, the reality is that moving from pilot to production deployment is stalled - because the mobile operators, handset suppliers, and banks can't agree among themselves how to bring NFC mobile payments to market. Mierlo works for a major retailer who's itching to deploy NFC - but can't.

Posted: Sep 16, 2008 02:11 PM Pacific |   |   |   Tweet This

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