Firethorn Announces Reseller Relationship With Fifth Third

Through Firethorn's mobile banking solution, Fifth Third's customers will be able to check account balances, view transaction details and transfer funds. Additionally, end-users will gain access to their account history and can make account balance inquiries through SMS. Future capabilities will include more advanced mobile transactions and mobile commerce.

Because Firethorn is a preferred mobile commerce enabler among the nation's leading mobile network operators, clients such as Fifth Third Processing Solutions gain the unique advantage of preferred placement of their brands on the wireless handset to drive adoption, and they enjoy fully integrated end-to-end customer support.

Angela Brown, Fifth Third Processing Solutions' senior vice president and general manager of financial institutions services, references Firethorn's market position, rich history in financial services and its vision for the future of payments as key differentiators setting Firethorn apart from its competitors.

"At Fifth Third Processing Solutions, we see this relationship as more than reselling Firethorn's products," said Brown. "It also is an opportunity to creatively leverage the best aspects of both organizations' domain experience, moving mobile commerce to market quickly. This relationship allows us to gain momentum in this growing industry. This is a huge step forward in payment innovation."

Firethorn's collaboration with Fifth Third Processing Solutions is significant for consumers, as the relationship allows Firethorn to bring them relevant content conveniently on their mobile devices in a secure, easy-to-use application. Eventually, it also will allow Firethorn to bring traditional and non-traditional transactions to Fifth Third's 20 million cardholders and numerous other financial institutions through the Jeanie® Network, as well as through direct connection to other debit and credit card networks.

"By joining forces with Fifth Third Processing Solutions, we gain multiple touch points with core processors, debit networks and credit networks, giving us access across the financial services industry," said Tripp Rackley, CEO of Firethorn. "Our relationship with Fifth Third Processing Solutions extends beyond mobile banking and is another step in our efforts to collaborate with the right companies and institutions that bring value through financial services, merchant relationships and point-of-sale payment capabilities. Our mission at Firethorn is to monetize the mobile channel for our strategic clients. We do this by creating opportunities -- through the Firethorn solution -- to generate revenue, improve customer acquisition and retention and lower operational and servicing costs."

As the mobile commerce subsidiary of global wireless technology leader Qualcomm, Firethorn is able to leverage Qualcomm's substantial wireless technology innovations and its world-leading development expertise to design and deliver a superior mobile user experience.