Amazon Introduces Gift Codes On Demand

Previously, gift card values were fixed and management of inventory for active gift cards and gift codes purchased in bulk required secure facilities. With AGC On Demand, gift codes are created individually in virtually any denomination and can be immediately issued in almost any format -- based on the client’s preference -- including e-mail, HTML, customized/co-branded cards and paper receipts.

“This is a great solution for developers and incentive companies who are looking for a more cost-effective way to manage a gift card program,” said Marcell King, senior manager of corporate gift cards with ACI Gift Cards, Inc. “The AGC On Demand service offers a quick and secure way to deliver gift cards and stored value to program participants.”

Businesses are taking advantage of the AGC On Demand service in a variety of traditional and nontraditional gift card and pre-paid market segments, including loyalty, incentives, gifting and disbursements -- as an alternative to cash or checks.

“Points.com utilizes AGC On Demand to issue Amazon Gift Codes in exchange for travel and credit card reward points,” said Rob MacLean, CEO of Points.com. “We appreciate the value that denomination flexibility and instant code issuance via AGC On Demand brings to our customers. Amazon Gift Cards continue to be among the top redemption items on our site.”

“Integrating the AGC On Demand technology into the GroupCard.com platform helped us provide a fantastic solution for our community,” said John Anderson, CEO for GroupCard.com. “Because it allows for flexible increments, our users can contribute individually as little or as much as they want to a group gift card without worrying about meeting any fixed denomination requirements. Our gift card recipients value the Amazon brand and shopping experience, and their experience on Amazon.com in turn helps make our brand stronger. Despite our highly unique product, we were able to integrate the AGC On Demand service in a matter of days.”

“Integrating Amazon’s AGC On Demand API into the Coinstar kiosk makes it possible to print unique Amazon Gift Codes on the Coinstar receipt -- instantly,” said Alex Camara, senior vice president and general manager of Worldwide Coin at Coinstar, Inc. “The Amazon Gift Code is a popular choice for customers as it’s a strong and trusted brand, and Amazon offers a wide variety of products -- so there’s something for everyone.”

Amazon Gift Cards are redeemable for millions of products across more than 40 product categories, including digital music and movies, and are also a great alternative to cash and pre-paid debit cards. Amazon Gift Cards never expire, have no fees and the entire value is applied and stored in the recipient’s Amazon.com account until redeemed for merchandise.