Thanks Again, RocketBux Partner for Mobile Marketing
Thanks Again, a merchant-funded reward network, and RocketBux, a mobile advertising company, have announced a partnership to enable Thanks Again registered consumers and participating merchants to interact via mobile messaging. The partnership will allow consumers to enroll in the Thanks Again Rewarding Merchant Program via mobile phone and receive scannable, barcoded coupons triggered by card transaction data. In addition, Thanks Again will be providing their participating merchant and reward partners the ability to communicate to the consumer base via opt-in mobile messaging.
“We see mobile communication as a natural extension of our existing integrated marketing campaigns and a way to bring additional value to both our merchant partners and registered card consumers. The unique and innovative feature set that RocketBux offers will further enhance the efforts we have in place to driving consumers to our merchant partners. RocketBux allows us to provide time sensitive, relevant offers and promotions to registered members,” said Thanks Again CEO Marc Ellis.
The Thanks Again network has seen significant expansion during the last year. Over the past twelve months, the company added thousands of merchant locations and increased the number of national reward program partnerships. These national partnerships provide participating merchants with ready access to tens of millions of consumers. Thanks Again’s network of national, regional and local brands across several everyday spend categories has created a unique mix of partners, many of which are preferred consumer brands in their respective markets.
“The Thanks Again team has done a superior job building their merchant network and consumer participant base. Thanks Again has identified an underserved market (small and medium businesses or SMBs) and has focused on providing a quality experience for all participants in their merchant-funded coalition. RocketBux is excited to work with this forward-thinking team in the effort to continue expanding their business with our mobile applications,” said RocketBux CEO Fred Boos.
The Thanks Again/RocketBux partnership will commence on September 1st when the first stage of this mobile application is released for an enrollment promotion through one of Thanks Again’s key reward program partners, Continental Airlines OnePass®.
Add your comment... (note that all comments are reviewed before they're published)