Forrester: Consumers Are Apathetic About Mobile Banking
Forrester has published a new report titled "Consumers Are Apathetic About Mobile Banking" by Emmett Higdon. According to the summary: "online bankers and bill payers are uninterested in the mobile banking pitch. ... Why? Online bankers and bill payers don't see their transactions as urgent enough to warrant mobile access. Instead, they prefer to wait until they can access the Web, ATM, or phone channel."
Waiting to conduct bank transactions isnt the attitude of the younger generation these days in developing countries like India. They like to get the things done as soon and wherever they can. Considering this a secure mode of mobile banking has been introduced by the Barclays bank. An online demo will guide through a complete user friendly way of mobile banking www.barclays.co.in/hellomoney
Posted by: Abhishek Rao | July 23, 2008 at 09:40 PM