What Should Bankers Do about Banking on Apple's iPhone?

Jim Bruene writes on NetBanker about Apple's announcement on Monday of the new Apple iPhone 3G - and what banks should be thinking about in terms of the implications for their customers. Jim's advice: "Since there is NO COST to list your app in Apple's App Store, financial services companies should rush to get their app loaded as close to the July 11 launch date as possible." (Note: Apple does not charge for free applications distributed through its App Store. For applications where developers want to charge a fee, Apple takes a 30 percent share of the price of the application. Apple also announced a new way for enterprises to distribute applications to run only on iPhones within their particular enterprise.)