RSA Introduces SecurID Cards for Multi-Factor Authentication

A new addition to RSA's growing portfolio of Identity Assurance solutions that balance risk, cost-of-ownership and convenience, the RSA SecurID Display Card is easily carried in a wallet or purse, helping to solve the problem faced by financial institutions of how to ensure that their customers are protected by strong authentication in an easy-to-use manner. With the push of a button, a new one-time password is generated on the card's display providing organizations with two-factor authentication capabilities designed to protect consumers' online financial transactions -- including account access, bill pay, and money transfers.

"The card-shaped form factor of the OTP can improve security and usability for consumers," noted Mark Diodati, identity and privacy analyst with Burton Group. "The form factor is harmonized with the way that consumers interact with financial institution web sites. The technology also works well when consumers carry multiple OTPs in their wallets for access to multiple financial institutions."

The RSA SecurID Display Card is powered by RSA(R) Authentication Manager 7.1 software and the RSA SecurID Authentication Engine. In addition, when the RSA SecurID Display Card is used in conjunction with a deployment of RSA(R) Transaction Monitoring, an online fraud detection and management solution, financial services organizations can provide their customers with the benefit of an additional layer of transaction protection to reduce online threats.

The RSA SecurID Display Card also helps to provide financial institutions with a competitive market advantage, increasing customer loyalty and online account usage while providing an appealing security feature to attract new customers. The RSA SecurID Display Card can be customized with the issuing financial institution's logo to reinforce the value of its brand, and can also be personalized with individual consumer information.

"As there is no 'one size fits all' security solution, RSA continues to extend its full range of authentication solutions that balance cost, end-user convenience and security in order to help businesses select the technology that best suits their needs and customer requirements," said Sam Curry, Vice President of Product Management and Product Marketing, Identity & Access Assurance Group at RSA. "We are excited about bringing a new and convenient two-factor authentication device to the global financial services marketplace that will help increase consumer confidence in conducting financial transactions online."