PayPal Introduces New Tools for Developers

“Our active developer community is one of the drivers of PayPal’s growth, and supporting their success is a top priority for us,” said Glenn P. Lim, general manager of PayPal’s Alliances and Developer Services. “We’ve created a wealth of new resources to help developers respond to the skyrocketing demand for safer, easier online payments.”

The new Developer Central portal, scheduled to launch in July, will offer a complete set of free business and technical kits to help developers market their services, identify customer leads, complete integration projects more easily, and share knowledge with community peers. New additions across the redesigned site include:

• A marketing library with pre-packaged sales presentations, customizable datasheets and case study collateral to help developers sell integration projects;
• Best practice advice about responding to requests for proposals (RFPs) and tips on effective marketing;
• A comprehensive technical library with sample code;
• Training and education materials about online payments;
• More forums to exchange ideas with the PayPal team and with fellow developers.

Developer Central offers 25 free APIs to enable merchants to send and receive money online, refund transactions, manage subscriptions and track transaction histories. In addition, the site will provide a directory to connect merchants with PayPal Certified Developers.

“Time is always a challenge for developers like me, who work double duty on integration projects while simultaneously chasing new business leads,” said William Blanchard, a PayPal Certified Developer and the owner of LAMbCast, a Brooklyn-based development house. “The new marketing resources and technical content on Developer Central will help me focus on my development projects instead of creating marketing material from scratch. I started my company three years ago, and because PayPal has always treated me as a partner, my business just continues to grow.”

In addition to the new Developer Central portal, PayPal also introduced new application programming interfaces (APIs) to give merchants more flexibility to manage their customer transactions. PayPal’s new Recurring Payments API offers merchants more options for subscription billing. The new Reference Transaction API will enable merchants to more easily transact with their repeat customers. More information about these and other tools can be found by visiting the PayPal Developer Blog at http://www.paypaldeveloper.com/pdn/blog?blog.id=devblog

Anyone can join PayPal’s Developer Program, which was established in 2001 and currently has more than 35,000 active developers around the world, and more than 300 Certified Developers. The program is among the largest of its kind in the world, offering developers free access to technical tools, online payments resources and related third-party applications. More information about the PayPal Developer Community can be found by visiting http://www.paypal.com/developers.