Macerich, American Express Strategic Alliance for Gift Cards
Macerich has announced a strategic alliance with American Express who will become the new gift card provider and marketing partner for Macerich shopping centers across the United States. "Under the five-year agreement American Express will create a specially branded open loop gift card for Macerich. The partnership also includes the opportunity for marketing and promotional programs to explore new ways to effectively reach shoppers."
"American Express brings us a level of quality and innovation that aligns with our own focus on delivering outstanding retail experiences for our consumers and our retail partners," said Tony Grossi, COO of Macerich. "American Express understands consumer shopping behavior and excels at marketing their products while Macerich properties offer American Express a great opportunity to reach high-quality consumers and affect their purchasing decisions. We think this is a great match."
Macerich, one of the nation's leading owners, managers and developers of regional shopping centers, has properties in markets across the U.S., from Queens Center in New York City and Scottsdale Fashion Square in Arizona to Broadway Plaza in Walnut Creek, Calif.
"We're thrilled to be joining with Macerich because of its proven ability to create a high-quality shopping experience that drives strong sales results for its tenants," said Stefan Happ, general manager, American Express Prepaid Cards. "This partnership makes sense on a number of levels. Macerich's portfolio of retail properties is a new channel to offer American Express Gift Cards to high-spending consumers, and we look forward to working with Macerich to deepen its relationship with shoppers."
Macerich plans to introduce the new American Express gift card at its shopping centers this fall.
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