Digby Launches Mobile Commerce Platform for Retailers

Powered by Digby uses the same proven infrastructure that powers the Digby Marketplace, an award-winning consumer service that allows smartphone users to effortlessly buy products from an array of leading merchants. Retailers utilizing Powered by Digby will enable their customers to purchase products anytime, anywhere, thus capturing additional sales and increasing customer affinity.

Godiva Chocolatier and 1-800-FLOWERS.COM, INC. (NASDAQ:FLWS), recognized national brands, have both signed contracts to launch branded mobile storefronts using Powered by Digby. Godiva Mobile launched on April 30, 2008 and 1-800-FLOWERS.COM mobile storefront will launch later this summer. These mobile storefronts utilize the retailer’s brand identity and deliver a streamlined shopping and checkout process to mobile users with smartphones. Powered by Digby also provides mobile-browser access which allows the retailer to reach any customer with access to the mobile internet. The combination of a rich application for smartphone users with broader access for mobile-browsers is unique to Powered by Digby and maximizes the return on the retailer’s investments by delivering their mobile storefront to virtually all connected handheld devices.

“1-800-FLOWERS.COM has always been an innovator in making shopping easy – whether it is online, via phone or now, on your mobile device,” said Jim McCann, CEO and founder for 1-800-FLOWERS.COM. “Our 1-800-FLOWERS.COM mobile store Powered by Digby continues this tradition and provides our customers with new ways to purchase. The convenience of shopping on your mobile phone will make gift giving simple and fun.”

"Powered by Digby is the first comprehensive mobile commerce platform designed to enable a high quality mobile experience for retailers of all sizes," said Dave Sikora, CEO of Digby. “Mobile is emerging as a critical element of a successful multi-channel sales strategy, and Powered by Digby allows retailers to easily integrate mobility into their sales initiatives and deliver a transformative user experience. Our ability to understand the needs of retailers comes from our experience with the Digby Marketplace and truly sets Digby apart in this rapidly emerging segment.”

Retailers using Powered by Digby gain access to mobile commerce technology and expertise, as Digby creates, produces and manages the branded mobile stores on-behalf of the retailer. The retailer investment is minimal but they gain significant benefits, including:

• Incremental transaction opportunities: Customers take the store with them everywhere, enabling convenient impulse purchases anytime, anywhere.
• Widespread availability: A rich on-device application for BlackBerry, Windows Mobile, iPhone and Android plus access for all mobile-browsers maximizes retailer reach.
• Strengthened customer affinity: Offers and promotions via mobile delivery bring the retailer closer to customers and strengthen the brand.
• Channel innovation: Mobile is emerging as a legitimate fourth channel to complement physical stores, direct mail/catalog, and the web.
• Risk reduction: The award-winning technology has been developed and proven, and Digby handles production and operations while retailers drive mobile channel marketing.

"At Godiva Chocolatier, we created our private Godiva Mobile storefront using Powered by Digby to give our customers a convenient and simple shopping experience for ordering the perfect last minute gift of chocolates, truffles and gift-baskets,” said Kimberly Land, vice president of the Direct-to-Consumer division of Godiva Chocolatier. “Powered by Digby made the process of implementing Godiva Mobile virtually effortless.”