Bill Me Later Lifts Sales for ShoeMall.com

ShoeMall indulges a nationwide shoe passion with styles from the top brands such as Steve Madden, Frye Company, Jessica Simpson, BCBGirls, Volatile, Camper and AK Anne Klein, and now together with Bill Me Later, they have further enhanced the shopping experience with the introduction of new ways to pay.

“We are always looking for better ways to serve our loyal customers,” said Jodi Bresina, Internet director at ShoeMall. “Faster, easier checkout and flexible payment options will delight our customers almost as much as a new pair of shoes.” Bresina continued, “Bill Me Later is a natural next step for ShoeMall.com. Despite a slowdown in consumer spending, ShoeMall maintains a very aggressive growth strategy. Innovative services such as Bill Me Later will help us reach our goals.” ShoeMall reported annual sales of $85 million in 2007, a 33 percent increase over 2006, which outpaced the overall footwear industry.1

Within two months of implementing Bill Me Later, ShoeMall has seen a sharp increase in new customers—the vast majority of the loyal Bill Me Later shoppers were new to ShoeMall. Additionally, the company experienced a 12 percent lift in average order value. Bresina attributes this success to enhancing the overall convenience and quality of the online shoe shopping experience.

“Shoes have always been in great demand by the Bill Me Later consumer,” said Vince Talbert, vice president of marketing for Bill Me Later, Inc. “Adding checkout convenience and payment flexibility to a popular item is a winning combination. Our fashion and footwear merchants regularly experience increased average order values as well as a higher rate of repeat business from our loyal Bill Me Later shoppers.”