What's Going on Around Me Right Now?
Peter Burrows writes for Business Week about Pelago, a mobile startup funded by Kleiner Perkins Caufield & Byers as part of its $100 million iFund intended to help finance innovative new iPhone-based applications and services. "There's going to be a "what's going on around me right now" button, says Kleiner Perkins partner Matt Murphy. "You're always one button away from that immediate context." Pelago calls it Whrrl.
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