L.L. Bean Plans to Change Card Issuing Relationship
Maria Aspan reports for the American Banker (subs. reqd) that L.L. Bean has posted on its web site that it will be terminating its current relationship with Bank of America, issuer of the L.L. Bean Visa card, effective at the end of June. On its web site, the retailer says it will be providing information about a new L.L. Bean Visa card in the coming weeks.
Stumble It!
We got two letters from BofA yesterday in the mail. The first letter said LL Bean and BofA were terminating the relationship eff July 1st, and we'd be receiving a second letter soon with more details. The second letter said we'd be getting a new card from BofA with various rewards, including a $5.95 credit every time we made an online purchase with the card--a perk meant to compensate for the loss of the free shipping from LL Bean. So BofA is clearly making an attempt to keep the customer base.
Posted by: Dave Fortney | May 20, 2008 at 09:54 AM