Javelin's 2008 US Mobile Banking Benchmark Study
Javelin Strategy & Research has announced a new report titled "2008 US Mobile Banking Benchmark Study: Mobile Access, Features, and Security – What Banks Are Offering Now" that it says "examines banks and credit unions on consumer mobile banking offerings within three categories: Access, Security and Features. Top US financial institutions (FIs) were mystery-shopped for their mobile banking service offerings, using Web and phone data collection methods."
Of the 135 FIs searched in early 2008, 23 provided mobile banking solutions widely accessible to consumers. Offerings were reviewed for twenty functions in all: three forms of Access – Wireless Application Protocol (WAP)/browser-based, SMS/Text, and downloadable/embedded applications; four security formats and thirteen banking features.
Primary Questions
- What is the value proposition for mobile banking?
- What will motivate consumers to adopt mobile banking?
- How are consumers utilizing mobile banking currently?
- What are financial institutions offering now in mobile banking, and how do these offerings benchmark to Javelin’s three criteria for mobile banking: Access, Features and Security?
- What are the strengths and weaknesses of the main operating systems for access: SMS/text, WAP/browser-based and downloadable/embedded applications?
- What vendor solutions currently exist?
- Who are the key vendors and partners in the mobile solutions space and what platforms/features are they offering?
A preview of the full report
is available.
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