Deluxe Teams with The Bancorp Bank for Prepaid Cards

The DeluxeCard program allows financial institutions to expand their current product portfolio and offer their customers a prepaid card solution with potential to drive in-branch traffic, increase share of wallet, create revenue and enhance brand recognition.

“This partnership provides an opportunity for Deluxe to demonstrate its capabilities beyond the check business. Our long-term relationships with banks and our understanding of their needs allows us to develop turnkey solutions like the DeluxeCard program. And partnering with The Bancorp Bank, a leading prepaid card issuer, brings economies of scale. Now even small, community-sized financial institutions can compete in the prepaid market without having to invest in development,” says Debra Rodgers, Senior Product Manager – Prepaid Cards at Deluxe.

The variety of Bancorp solutions, including instant issue gift cards, bulk gift card ordering, and consumer gift card programs helps financial institutions tap the $2.1 billion gift card market. DeluxeCard is one of several new programs Deluxe has introduced to help monetary institutions grow their businesses through a wide range of products and services beyond checks including consumer loyalty programs, identity theft and fraud prevention solutions, industry thought leadership initiatives and brand-building programs.

“We believe that the DeluxeCard program is the premier agent bank program in the prepaid industry. The reach of this program is unparalleled and it is all made possible by the great relationships that Deluxe maintains as a trusted partner of its financial institution clients. We consider ourselves very fortunate to partner with a great company like Deluxe,” says Jeremy Kuiper, Managing Director – The Bancorp Payment Solutions Group.

For more information regarding The Bancorp’s prepaid card payment solutions please contact Lindsey Frank at lfrank@thebancorp.com or 800.954.2667.