Biographically-based Authentication

“Biographically based authentication is a powerful tool for businesses and their customers in combating consumer fraud,” said Tim Christin, Acxiom’s Risk Organizational Leader. “And FactCheck-X Authenticate leads the industry in the number of questions that can be asked to make sure customers are who they say they are.”

Historically, online account users have been asked for credit information to verify their identities and authenticate themselves as having rights to account management and resources; however, as identity theft has increased the need to authenticate customers, using sensitive information from credit reports to authenticate customers has exposed individuals and businesses to fraud.

Knowledge-based authentication allows customers to choose questions to which they know the answers; however this does not provide a customer-centric authentication experience if users cannot remember their answers and as a result are frozen out of necessary account access.

As a solution to these issues, Acxiom’s, FactCheck-X Authenticate does not require sensitive information or knowledge-based authentication, and is more advanced than other biographically based exams on the market.

FactCheck-X Authenticate offers businesses with online customer access a Web interface that uses more than 100 biographical data points to assess identity. These challenge exams are customizable to suit the business in terms of question difficulty, pass rate and exam length.

“Customers are often hesitant to provide credit-based answers, and this is one way Acxiom’s FactCheck-X sets itself apart,” said Christin. “With more than 100 possible questions, Acxiom provides companies the security they need and customers the confidence they deserve when it comes to protecting their credit-related information.”