Are You Frustrated About Waiting to Pay?

While these small purchases are part of their daily routines, frustration becomes an added cost for their morning coffees, daily newspapers, gas, movie rentals and similar items for even the stereotypically patient Canadians. In fact, more than one-third (38%) of Canadians report being frustrated waiting for the person in front of them to pay.

Faced with a long wait in line, an overwhelming 71% of Canadians try to manage their frustration with a reminder of the adage that "patience is a virtue." However, despite such reminders, slightly more than one-fifth of these (21%) are not above complaining to other customers in the line-up. Even more significant is the fact that nearly another quarter (24%) said that they abandon their purchases and leave the store. This study demonstrates the value that Canadians place on their time and highlights the need for improved consumer spending experiences.

Capital One Canada is equipping cardholders with MasterCard PayPass technology to help cardholders save time when making small everyday purchases.

Eliminating the hassle of digging for cash or signing a receipt, the PayPass card features technology that allows cardholders to simply tap their card or device on the PayPass-enabled reader at a variety of retail locations, such as grocery stores, coffee shops, movie theatres, gas stations, concession stands, quick-serve restaurants and other emerging acceptance locations. According to MasterCard research, PayPass technology offers a 40% reduction in wait time at drive-thru and quick service restaurants and a 15-20% reduction in wait time at stores.

"Convenience, speed and security are valuable commodities these days and it was an obvious choice for us to provide MasterCard PayPass technology to our customers," said Bill Cilluffo, President, Capital One Canada. "PayPass technology provides a 10-40% reduction in transaction time, which means that we can help Canadians save between 28 and 46 hours a year as they make daily purchases."

"PayPass was specifically designed to offer a convenient and easy alternative to paying with cash," says Kevin Stanton, President, MasterCard Canada. "By offering PayPass technology to its customers, Capital One is offering improved experiences for cardholders and access to a more efficient system of commerce that makes transactions faster, easier and more secure."

"It's the same Capital One card, just even more convenient," said Cilluffo. "It still works everywhere MasterCard is accepted, and it still offers the security of Zero Liability on unauthorized use."

For more information about Capital One MasterCard with PayPass, visit http://www.capitalone.ca/paypass.