Affinity Mobile Reports Growing Uptake of Mobile Wallet
Affinity Mobile has announced that adoption of the mobile wallet features enabled by its MADE platform is growing rapidly. According to Affinity, 'following the nationwide launch of Trumpet Mobile, Trumpet subscribers are quickly taking advantage of the mobile wallet capabilities with almost 50 percent of customers activating a mobile wallet at the point of sale.'
The Trumpet CashCard offers consumers financial freedom and independence without having to carry cash or fits the needs for those who do not have a traditional bank account. It also allows consumers to take advantage of a number of mobile wallet features, including the ability to make Western Union money transfers within the U.S. and to Latin America and the Caribbean from their mobile phones.
"Mobile financial services are at a tipping point," said John W. Carney, chief executive officer of Affinity Mobile. "There is an inherent value to the underbanked to adopt mobile wallets, especially as part of a competitive prepaid wireless service offering. The 50 percent uptake of the Trumpet CashCard by Trumpet Mobile subscribers is a clear indicator of this. This also shows that the requirement to provide valid customer identification is not an obstacle to large-scale adoption. We continue to work closely with leading financial services, mobile operators and merchants around the world to extend these new and valuable mobile applications to underbanked customers."
Trumpet Mobile is the first to use Affinity Mobile's MADE platform to enable secure mobile financial services capabilities. This includes debit card (PIN) purchases, ATM withdrawals wherever STAR(R) cards or NYCE(R) cards are accepted and reloading Trumpet Mobile airtime using money on the Trumpet CashCard. The Trumpet CashCard is issued by The Bancorp Bank, Member FDIC.
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