TSYS Introduces Enterprise-Loyalty Program for FIs
TSYS Loyalty has announced the 'development of an innovative product that calculates points and rewards for customers who subscribe to multiple products with a single financial institution, which include, but are not limited to direct deposit, credit, mortgage, insurance and Certificate of Deposit accounts.'
TSYS Enterprise Rewards (patent pending) also supports a Web interface, which allows the bank’s customers to manage their total relationship with a single access point.
“This comprehensive approach to loyalty marketing goes beyond the traditional debit and credit card programs. It provides distinct value to customers of the financial institution and rewards them for the business they entrust to the bank,” said Rod Boyer, president of TSYS Loyalty. “When you couple this with our household, parent-and-child, and peer-to-peer points pooling, you provide the increased customer retention our clients desire.”
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