Transit As the Killer App in Displacing Cash With Cards
Just listened to a fascinating talk at today's Digital Money Forum in London by Ronnie O'Toole, Chief Economist of the National Irish Bank. Last November, the bank provided a pre-budget submission to the Irish Department of Finance that contained four recommendations about how to reduce inefficiencies in the Irish payment system (Dave Birch blogged about it here). One of the four recommendations was to require that taxis in the country be equipped to for card-based payments as a compulsory measure. We've seen other examples of where transit payments have been the focal point for shifting from cash to electronic payments. Glenbrook's Carol Benson blogged about her experience with card-based taxi payments in New York City late last year.
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