Obopay Selects iovation For Fraud Protection

“Obopay makes a priority of taking every available step to protect our customers from fraudulent activity,” said Chris Martin, Obopay’s vice president and treasurer. “With iovation’s comprehensive database of device reputation intelligence, we can stop online fraud before it happens, which saves valuable time and money, and ultimately, improves the customer experience.”

Integrating iovation’s patented device reputation technology gives Obopay deeper insight into the history of accounts requesting financial transactions. Without collecting any personally identifiable information (PII) or impacting the user experience, iovation identifies devices that have been used to commit fraud and exposes hidden relationships between fraudulent devices and their accounts to help stop fraud regardless of the user’s identity. With iovation’s Device Reputation Authority™ fraud network of more than 30 million unique device reputations, Obopay will reduce online fraud, improve operational efficiencies, and increase revenue through more precise risk management.

“Obopay’s proactive approach to managing fraud and abuse is a critical component to their wireless payment service, which gives customers a new freedom to send and spend their money anywhere at anytime,” said Greg Pierson, CEO of iovation. “We are thrilled to be a part of Obopay’s growing success in providing its customers with a seamless and secure online buying experience. While protecting their service from fraud and abuse and lowering operating costs, iovation will also help Obopay increase revenue and customer loyalty.”