New Forrester Report: NFC Technology Is Revitalizing Mobile Payments
Forrester's Benjamin Ensor and Alexander Hesse have published a new report titled "NFC Technology Is Revitalizing Mobile Payments". While that title certainly sounds optimistic, their subtitle adds a bit more drama: "But Mobile Contactless Payments Face Huge Adoption Hurdles". From the abstract: "But technology isn't the main barrier to wider mobile payment adoption in developed markets. Mobile contactless payment systems based on the NFC standard face many of the same adoption hurdles as other new payment systems."
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