Juniper Research Forecasts Mobile Banking Services Growth
A new report by Juniper Research titled 'Mobile Financial Services: Banking & Payment Markets 2007-2011' forecasts that the number of consumers accessing banking services and products via their mobile phones will reach 816 million by 2011, a tenfold increase on the number using such services in 2007.
The report found that financial institutions are delivering an increasing variety of products in the mobile environment including financial information services, funds transfer, bill payment and presentation, account management and customer service.
According to the report, the annual number of global mobile banking transactions will rise from 2.7 billion in 2007 to 37 billion by 2011, as a greater number of services are deployed worldwide. It adds that increased consumer confidence, due to the enhanced security measures that are being utilised in mobile financial services will be crucial to greater service usage levels.
However, the report cautioned that a number of hurdles to service deployment and user adoption have yet to be overcome, including financial regulation, payment transaction costs, revenue share issues and customer support difficulties.
Other findings from the report include:
- The China/Far East region will have the greatest number of users of mobile banking services, followed by Western Europe and the Indian sub- continent
- Financial information services will be the most popular banking product offered via the mobile
- Worldwide average financial transaction values are expected to nearly double over the 2007-2011, rising by more than 4x in many emerging markets
Juniper Research illustrates the current and near-future status of the mobile financial services market with market forecasts, interviews, case studies and analysis from representatives of some of the leading organisations in the burgeoning mobile financial services industry. Whitepapers and further details of the study 'Mobile Financial Services: Banking & Payment Markets 2007-2011' can be freely downloaded from http://www.juniperresearch.com. Alternatively please contact John Levett at mailto:john.levett@juniperresearch.com, Telephone +44(0)1256 830002 Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary. Contact: John Levett john.levett@juniperresearch.com Telephone +44(0)1256 830002
Add your comment... (note that all comments are reviewed before they're published)