HSBC, Loyalty Lab Form Alliance

The new alliance means HSBC’s more than 70 merchant partners have the option to employ Loyalty Lab’s rewards engine to power their private label, co-branded and CRM solutions. Merchants will be able to internally collect and analyze select information that will help merchants improve customer retention.

“Our alliance with Loyalty Lab allows HSBC to offer our merchant partners yet another unique, innovative solution to acquire, retain and reward customers,” said Patrick Burke, managing director and chief operating officer, card and retail services, for HSBC. “Linking HSBC’s customized private label credit solutions with Loyalty Lab’s comprehensive loyalty marketing platform will help retailers meet the needs of their customers, while building loyalty and increasing sales.”

“HSBC is the premier private label credit card issuer and we’re thrilled to be working together to put sophisticated loyalty and retention programs in the hands of their merchants,” said Mark H. Goldstein, CEO of Loyalty Lab. “Linking loyalty programs directly to the payment mechanism makes the most sense for consumers and the merchant. By working together, merchants will get faster integration and gain broader program capabilities.”