Direct Response Forum's 19th Annual Forum - Aug. 11-13 - San Diego

The DRF is a unique trade association designed to educate financial and operations professionals at direct response merchants on the best ways to safely, securely, and profitably process payments.

“We bring together experts from all areas of the payments industry--managers and executives from leading direct response marketers, Credit Card Associations, payment processors, alternative payments companies, key industry vendors and many others--to deliver presentations and participate in panel discussions that inform and educate all attendees” said Fred Rodriguez, DRF Executive Chair.

"The DRF provides a truly unique atmosphere where competitive relationships are suspended - allowing collaboration and mutual advancement in industry best practices, regulations and protocols. Past attendees have a track record of hundreds of thousands of dollars in savings as a direct result of their participation in the DRF." Said Polly Bauer, Founding Chairperson and Director on the DRF's board.

Registration information is available at www.directresponseforum.org.

About Direct Response Forum, Inc.

The Direct Response Forum brings together leading direct merchants, acquirers, card companies and service providers for two days of interactive panels, breakout sessions, and roundtable discussions focused on key topics affecting the customer/card not present (CNP) merchant community.

The Direct Response Forum is a not-for-profit educational organization that is managed by a volunteer Board of Directors from Affinion Group, Direct Alliance, Encore Marketing, Expedia Inc., Gap Inc Direct, HD Publishing Group, L.L. Bean Inc., Microsoft Corporation, Sears Holding Corporation, ShopNBC, Silpada Designs, and The College Board.