A Look at Merchant Cash Advances

"RBS Lynk works with partners that demonstrate a track record of success," said Thomas Konz, SVP of Marketing for RBS Lynk. "We selected AdvanceMe for its innovative, customer-based solutions. The resulting success we have had in providing working capital to so many businesses so quickly reflects the fact that we are serving a tremendous need of our customers, which is a major priority of our company."

AdvanceMe and RBS Lynk launched a robust marketing campaign to RBS Lynk's customer base in October 2007, offering the ability to access working capital through credit card processing. This new campaign was designed to educate RBS Lynk customers, as well as their sales forces, about the Merchant Cash Advance product and capitalize on the existing brand awareness of RBS Lynk and AdvanceMe.

The direct marketing promotion utilized a multi-tactic touch point approach, integrating letters, postcards, statement messages and inserts with standalone and linked informational websites. Messaging focused on addressing the business owner's need for working capital, which was supported by the credibility built through the existing relationship with their processor, RBS Lynk.

"AdvanceMe is proud to be the selected provider of capital to the customers of industry leading processors such as RBS Lynk," said Glenn Goldman, CEO of Capital Access Network, parent company of AdvanceMe. "This was a win-win-win for RBS Lynk, their customers and AdvanceMe. We are happy to serve them, providing value-added benefits, and look forward to continued success in 2008."