Chockstone's New Card Loyalty Identification Program for Merchants

With this new technology, consumers can easily reap the benefits of merchant rewards, promotional offers and additional savings, while slimming their wallet in the process. SingleSwipe enables merchants to build loyalty programs around credit and debit cards that consumers already carry in their wallets, track their customers' preferences and purchase history and immediately provide savings and promotional offers that are most relevant to each individual customer.

"This latest advancement further leverages Chockstone's leadership positions in both the loyalty and payments industries. Both consumers and merchants win with SingleSwipe, which enable real-time payment and loyalty program identification in a single transaction," said Jeff Lipp, CEO of Chockstone. "The primary drivers of this service -- speeding up the payment process, eliminating the hassle factor for consumer participation in a rewards program, and lowering the overall cost of loyalty programs -- improve the investment return that operators are experiencing through electronic rewards programs."

Any branded card -- American Express, Discover, MasterCard, VISA -- can be used for SingleSwipe, assuming the merchant location accepts it as a form of payment. Cardholders register their credit or debit card(s) of choice and use that card for both payment and loyalty transactions. Chockstone maintains and processes all data throughout its network and platform in compliance with the Payment Card Industry (PCI) regulations to ensure the privacy of credit card numbers and transaction data. Merchants can safely and effectively reward points or offer relevant promotions to customers right at the point of purchase.

"We are thrilled that Chockstone is launching this new technology and the opportunities it presents to enhance Tully's current loyalty program," said Martin Walker, vice president of marketing and merchandising, Tully's Coffee Corporation. "SingleSwipe has the potential to greatly simplify the operational aspect of launching and managing our loyalty program, allowing Tully's to easily encourage guests to try new products and reward our most loyal customers with even more cost savings."