Accertify Chooses Experian's Fraud Prevention Tool
Accertify and Experian have announced a strategic partnership to help e-commerce sites process orders quickly while reducing charge-backs and the total cost of fraud. Accertify will offer Experian's Credit Card Verification, an credit card authentication tool, to Accertify's customers. Credit Card Verification provides "robust consumer authentication and confirms the presence of a specific credit card account on a consumer's credit report."
Credit Card Verification authenticates the user's link to the card to avoid transaction processing delays and potential fraud. Credit Card Verification is the only tool that verifies a complete credit card number against a purchaser's full name and address.
"Credit Card Verification uses Experian's powerful File One(SM) credit database, which contains information on more than 215 million credit-active consumers," said Gary Kearns, president, Experian's Decision Analytics. "The ability to rapidly authenticate the purchaser's link to the credit card he or she is using will help reduce fraud significantly and facilitate increased sales, profits and business growth."
"We know that fraudsters work very hard to obtain legitimate credit card credentials," said Jeff Liesendahl, chief executive officer, Accertify. "Often merchants have no choice but to call the card-issuing bank to confirm that a card hasn't been compromised. This process is very time-consuming and requires significant manual effort.
"By integrating Experian's Credit Card Verification tool, Interceptas(TM) helps merchants eliminate the need to contact banks and cut the manual effort needed to combat fraud," Liesendahl added. "Interceptas(TM) is designed to lower merchants' total cost of fraud by driving orders to resolution as quickly as possible through automation and the best available antifraud tools."
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