ClairMail's Event Engine Delivers Real-Time 2-Way Actionable Alerts

The ClairMail Event Engine easily integrates with any financial institution back-end system – including credit card and core processing – and can process hundreds of thousands of transactions every minute (6,000/second). The ClairMail Event Engine is able to take both real-time and batch feeds of raw transaction data from the financial institution’s systems, check the data against customer and/or financial institution alert preference settings and generate alerts if it is determined that an event has occurred. The ClairMail Event Engine can also generate alerts based on real-time feeds from an existing alerting system in place at the financial institution. The real-time alerts are both conditional (event-triggered) and actionable (provides a response mechanism for customers to resolve the issue via their mobile phones).

The ClairMail Event Engine offers a broad set of alert types that customers can opt-in to receive, including alerts when balances get low or reach zero, a payment requires authorization, a deposit or withdrawal exceeds a threshold amount, a check clears, an overdraft occurs, or a user ID or password changes. Additionally, customers can set preferences for the triggers (dollar thresholds or event occurrences that activate alerts), frequency (when and how often alerts are received) and delivery option (SMS or email) for their alerts.

Traditional bank alerting notifications via email or phone often fail to reach customers in a timely manner, thereby denying customers the ability to respond and take immediate action on important financial issues. Given the anytime, anywhere access nature of mobile phones, ClairMail’s Event Engine and 2-way alerts solve the problem by delivering crucial personal financial information to customers in real time and empowering them to immediately and directly resolve issues by using their mobile phones.

The ClairMail Event Engine enables financial institutions to reduce losses to fraud and identity theft by delivering 2-way actionable alerts when questionable account activities occur. It also lowers operating expenses by diverting calls from more expensive channels such as call centers and IVRs. Financial institutions can also generate revenue by accompanying alerts with context-relevant marketing messages. The ClairMail Event Engine powers product features that simplify bill payment functionality and allow retailers to reach consumers with targeted promotional offerings on their mobile phones.

“The ClairMail Event Engine is a powerful addition to the ClairMail System and will further enhance our industry-leading 2-way mobile alerting capabilities,” said Joseph Salesky, CEO of ClairMail. “Never before have account management and fraud prevention been so simple to manage and fully customizable. By immediately delivering alerts to financial institution customers and empowering them to instantly resolve issues using their mobile phone, ClairMail’s Event Engine increases the value of a financial institution’s mobile banking and payments offering.”