Chockstone Processes Over $1 Billion in Loyalty Marketing Volume

Chockstone’s marketing and processing platform is the engine behind the restaurant industry’s leading loyalty programs. In 2007, restaurant operators across the country used Chockstone to capture, analyze, and increase their bottom lines by changing their guests’ behavior.

Chockstone also released figures for the number of loyalty and reward points that consumers earned and redeemed at its clients’ locations in 2007. The 680 million points processed on behalf of nearly 20 million consumer accounts in 2007 represents a 221 percent increase over 2006’s tally of 212 million points.

Additionally, Chockstone more than doubled the number of merchant locations for which it processes transactions, increasing its footprint from 22,000 locations in 2006 to more than 46,000 locations in 2007.

Chockstone’s record transaction activity on its loyalty platform was supported by 100 percent system and network uptime throughout the year.

“Our strong growth reflects restaurant operators’ growing understanding of how real-time customer loyalty programs are improving their financial results,” said Jeff Lipp, President and CEO of Chockstone. “We’re fortunate to have invested ahead of that learning curve, starting in 2002, and are now benefiting from a strong demand for loyalty services that give restaurant operators a sorely needed edge in today’s competitive environment.”