The Performance of Google Checkout
In an article titled 'Google’s Checkout perks paying off', Yi-Wyn Yen writes for Fortune's TechLand blog about Google Checkout and some new figures that Google provided yesterday about its performance: "Google says web shoppers who’ve signed up for Checkout are 10 percent more likely to click on an ad that features a Checkout button and 40 percent more likely to make an online purchase once they reach a site."






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