Rich Opportunity in the Unbanked Segment
Romina Abal of Edgar, Dunn & Company has published a new article titled "Rich Opportunity in the Unbanked Segment" 
. "New and unique data from the PaymentDynamicsSM 2007 Preferred Payments Study shows that the conven- tional wisdom regarding the unbanked is overly simplistic at best, and in many ways, simply inaccurate. For instance, many financial institutions may be sur- prised to learn that more than half of the unbanked have attended college, or that only a third of them are rated as having sub-prime credit scores."
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