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India's mChek Enables Insurance Payments from Mobile

mChek has announced that "ICICI Prudential Life Insurance policyholders can now pay their premiums through their mobile phones, anytime and from anywhere. ICICI Prudential is the first life insurance company in the country to launch this unique service facility for its policyholders."

The company entered a partnership with mChek, a Visa certified secure and simple system, to enable its policyholders make their premium payments through a simple SMS and by using their credit card. This unique service is available to all Airtel mobile service users only, across the country.

Commenting on the new service initiative, Ms. Anita Pai, Executive Vice President, ICICI Prudential Life Insurance said, “At ICICI Prudential customer-first is one of our core philosophies, which guides us to introduce innovative, yet simple products and services that meet the customer needs and delight them by increasing their convenience. Our partnership with mChek is yet another step in the direction of making customer interactions convenient and effortless. Through the launch of this unique service we are pleased to set another new trend in the life insurance segment.”

The added advantage of paying premiums through the mChek facility is that all Visa and Master Card cards are accepted on this service. All transaction application meets stringent, international standards of security and users are secured by their unique mChekPIN. Also, encrypted end-to-end with 3DES encryption ensures banking-grade security from the convenience of the mobile phone.

Commenting on the partnership, Mr. Sanjay Swamy, CEO, mChek said, “mChek was conceived with the objective of providing Anytime Anywhere convenience in payments, to mobile phone users. We are pleased to extend our service portfolio to include insurance premiums by working with an industry leader like ICICI Prudential Life.”

To register for this service, ICICI Prudential Life policyholders with Airtel mobile numbers can visit or SMS MCHEK to either 56767 or 121 and can register with any VISA/Master Credit Card. Policyholders can create a PIN of their choice, which can be used to conduct payment transactions on their mobile phone. Registered policyholders can sms MCHEK < Premium Amount> to 56767 to make the payment.


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