Network Branded Gift Cards Earn Very High Satisfaction Ratings
The Network Branded Prepaid Card Association has announced results from a recent survey about gift cards that carry the American Express, Discover, MasterCard or Visa logo that finds that extremely high levels of consumer satisfaction are driving their triple-digit annual growth. The survey, conducted by Dan Horne, professor at Providence College, found that more than 93% of consumers who buy branded gift cards are satisfied with their purchase.
Branded gift cards carry the American Express, Discover, MasterCard or Visa logo. They are sold in many retail stores and bank branches and can be purchased online. Gift recipients can use them to buy the gift of their choice at merchants that accept the card brand.
“Extremely high consumer satisfaction is clearly driving sales of branded gift cards,” said Professor Horne. “The survey reveals that gift-givers choose branded gift cards because they regard them as ‘thoughtful’ and ‘intelligent’ gifts and because they want ‘recipients to get whatever they want.’ Half of gift-givers say that their card recipients ‘prefer to receive branded gift cards over traditional gifts.’”
Add your comment... (note that all comments are reviewed before they're published)